According to YouTube statistics, more than 300 hours of video are uploaded to YouTube every minute. One of the challenges when working with clients or organizations is to present such posts as valuable data instead of just cat video fluff.
With such an overwhelming quantity of data, it can be hard to consider the value in it besides quantifiable “big data” statistical insights. Certainly big data insights are valuable, but we shouldn’t overlook the value that resides in the context of each unique post. This massive amount of data also offers a ready array of individual stories ripe for qualitative analysis, and those studies can provide helpful insights. Qualitative research works side-by-side with big data to foster human-scale understanding. It provides rich insights to those working on a problem or product, and helps focus on human-centric solutions.