Public relations professionals who are engaged with social media aren’t surprised that certain social networking sites don’t achieve gender equality among their active users. But we often find ourselves having to make the case to the C-suite when we select certain social networking sites over others for gender-specific stakeholder engagement.
With most social network sites registering active users in the millions and Facebook touting more than 1.2 billion users, presenting this material can often turn into a muddled numbers fest.
To the rescue comes David McCandless (@infobeautiful) a London-based author, writer and designer who has written for The Guardian, Wired and others. He describes himself as a data journalist and information designer. With a passion for visualizing information, he advocates designed information as a means of understanding the world. In his words, it can “cut through BS and reveal the hidden connections, patterns and stories underneath.”
McCandless first published his “Who Rules the Social Web?” chart in 2012, but has recently updated it. The chart clearly and cleanly shows the gender balance on social networking sites, and can quickly help you present this information that may otherwise get the group bogged down with too many numbers.
McCandless’ site is a great inspiration, and one to bookmark and re-visit when you’re charged with presenting complicated information. He has a knack for simplifying the complex, yet retaining the richness of the information. Just one caution … once you’re on his site, his work is addicting. You’ll want to view more and more of his charts. And you may even leave believing, like he does, that information is beautiful.